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Meet Wendy

Wendy Lynch is an experienced sense-maker and data scientist with over 35 years of research experience, primarily in business settings. She has played the role of Analytic Translator for hundreds of companies, from start-ups to Fortune 100 corporations.

Her expertise is both in data analytics and effective communication, combining the two into a framework for optimizing the value of analytics in a business setting.

A nationally-recognized speaker and instructor, Dr. Lynch is committed to training a new generation of analytic translators. Her goal is to establish Analytic Translation as an essential role, recognized by every corporation.

A Proven Process Based on 35 Years of Experience

When I started as an analyst I thought that if I just explained all the cool findings, showed great graphics, and described why the results mattered, the business people would be as fascinated as I was... and surprise! They were not.

So I set out to find why that was the case and how to communicate with business professionals in their own language, and after 1000s of meetings, many mistakes, and a lot of trial and error... I’ve developed an effective approach.

And business will need LOTS of translators. McKinsey reports there is a severe shortage of people who can speak both languages effectively, which will result in a demand for 2,000,000-4,000,000 more skilled translators by 2026.

Become one of those skilled individuals.

VB Staff. 2019. “Why do 87% of data science projects never make it into production?” VentureBeat. July 19. Accessed July 9 2021. Becker, David K. 2017. “Predicting outcomes for big data projects: Big Data Project Dynamics (BDPD): Research in progress.” 2017 IEEE Inter-national Conference on Big Data (Big Data). 2320-2330. Accessed September 10, 2021. doi:10.1109/BigData.2017.8258186.

Henke, Nicolaus, Jordan Levine, and Paul McInerney. 2018. “Analytics translator: The new must-have role.” McKinsey & Company. February 1. Accessed August 2021. Global Newswire. 2021. New Study Discovers Data Scientists Leave Their Jobs After Less Than 2 Years. Accessed February 2022 .

Marr, Bernard. 2018. “Forget Data Scientists And Hire A Data Translator Instead?” Forbes. March 12. Accessed July 2021. Reggio, Gianna, and Egidio Astesiano. n.d. “Big-Data/Analytics Projects Failure: A Literature Review.” 2020 46th Euromicro Conference on Software Engineering and Advanced Applications (SEAA). IEEE. 1-10. Accessed October 18, 2021. doi:10.1109/SEAA51224.2020.00050.

White, Andrew. 2019. “Our Top Data and Analytics Predicts for 2019.” Gartner Blog Network. January 3. Accessed July 9, 2021.

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